OUR STORY
At FlowFit, we’re driven by a passion for movement, style, and sustainability. Founded by Paula, who has spent nearly 20 years working with some of the world’s leading fashion brands, we are here to change the way women experience activewear. FlowFit was created with a clear vision – to empower women through luxurious, high-performance designs that don’t compromise the planet. Our mission is to combine style and sustainability in everything we do. We craft each piece using eco-friendly fabrics, including regenerated polyamide and innovative plant-based materials, to ensure that our collections not only look and feel incredible but also have a positive impact on the environment. FlowFit is about more than just clothing – it’s about supporting women in every aspect of their active lives. We believe in creating beautiful, functional pieces that inspire confidence, comfort, and strength, while contributing to a healthier planet for all. Join us in moving toward a future where fashion and sustainability go hand in hand.
SUSTAINABLE MATERIALS
At FlowFit, sustainability is at the heart of everything we do. Our pieces are crafted from a mix of innovative materials that allow us to deliver beautiful designs with minimal impact on the planet.
We use regenerated polyamide, a high-performance fabric created from post-consumer waste, including discarded fishing nets and materials rescued from the ocean. By giving these materials a second life, we actively reduce waste and help protect marine ecosystems.
But we don’t stop there. FlowFit is also committed to using plant-based fabrics, such as those derived from oranges
and mushrooms, further pushing the boundaries of eco-friendly innovation. These renewable, biodegradable materials offer a luxurious feel while reducing our reliance on synthetic and virgin fibres.
Our mission is simple: to bring you stylish, high-quality activewear that aligns with your values and respects the environment. With every piece, we aim to empower your lifestyle while making a positive impact on the planet. Together, we can embrace a more sustainable future – one workout at a time.
SUSTAINABLE PACKAGING
At FlowFit, we believe in sustainability from the
inside out. That’s why our packaging is made from 100% compostable sugarcane, offering an eco-friendly alternative that’s as thoughtful as the products inside. It’s not just about looking good—it’s about doing good for the planet.
Once your package has served its purpose, it can return to the earth, leaving zero waste behind.
Choose FlowFit, where every detail—from fabrics to packaging—is designed with the environment in mind.