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JUST LANDED: Celebrate comfort. celebrate you.
Life moves fast — but your body deserves moments of softness. The EasyFlow collection was created as an invitation to pause, to breathe, and to celebrate yourself exactly as you are.
Every piece is crafted from ultra-soft, sustainable fabrics that move with you, offering gentle support and effortless ease. Whether you’re flowing through your day or finding stillness in the quiet, EasyFlow is there to remind you: comfort is powerful.
Wrap yourself in softness — discover EasyFlow.
This Week bestseller
EasyFlow Ultra Soft Pullover Rosewater
Regular price
£79.00
Tax included.
Shipping calculated at checkout.
POWERFLOW LIGHT SUPPORT STRAPPY SPORTS BRA SLATE BLUE
Regular price
£45.00
Tax included.
Shipping calculated at checkout.
POWERFLOW HIGH-RISE POWER LEGGINGS SLATE BLUE
Regular price
£75.00
Tax included.
Shipping calculated at checkout.
WHY FLOWFIT
When you purchase a Flowfit product, you are supporting fair wages and safe, healthy working conditions for every hand involved in creating your garment. You are also contributing to a more responsible future — helping protect our planet and reduce ocean waste.
WHY YOU'LL LOVE FLOWFIT
Because performance should feel powerful — and purposeful.
Every piece is carefully hand-sewn in ethical, sustainable factories that uphold fair wages and safe working environments.
Every piece is carefully hand-sewn in ethical, sustainable factories that uphold fair wages and safe working environments.
From Brazil to the United Kingdom and China, Flowfit is worn by a growing global community of women who move with purpose.
From Brazil to the United Kingdom and China, Flowfit is worn by a growing global community of women who move with purpose.
Crafted from buttery-soft regenerated and plant-based fabrics that sculpt, support, and breathe with you.
High performance — lower impact.
Crafted from buttery-soft regenerated and plant-based fabrics that sculpt, support, and breathe with you.
High performance — lower impact.
From intense workouts to long travel days, school runs to slow Sundays — Flowfit moves with you. Effortlessly. Beautifully.
From intense workouts to long travel days, school runs to slow Sundays — Flowfit moves with you. Effortlessly. Beautifully.
Sculpting silhouettes. Flattering cuts. Thoughtfully placed pockets that actually fit what you need.
Because women deserve design that works.
Sculpting silhouettes. Flattering cuts. Thoughtfully placed pockets that actually fit what you need.
Because women deserve design that works.
Created to support you through every stage of life — strength, transition, growth, reinvention.
One garment. Every phase.
Created to support you through every stage of life — strength, transition, growth, reinvention.
One garment. Every phase.
What Our Customers Are Saying
I’m genuinely impressed by the quality and fit. The fabric feels luxurious, and the sculpting effect is incredible.
The fabrics feel unbelievably soft, and the colours are stunning. I can’t get enough of the Slate Blue!
The comfort and versatility of this set are unmatched — I want to live in it.
And the Rose colour is absolutely gorgeous — so obsessed!
SHOP BY CATEGORY
FLOWFIT IN THE PRESS
"This is clothing that both look good and does good. Whether lifting, running, or stretching, Flowfit has our back - and the planet's''
"This British brand is redefining performance wear with a conscious twist. By women for women, the label is creating something cutting edge within the female activewear space''
"Flattering shapes that you will want to wear everyday''
About us
Sustainable packaging
At FlowFit, we believe in caring for the planet as much as we care for elevating your style. That's why our packaging is made from 100% sugarcane paper, a renewable resource that’s both eco-friendly and fully compostable.
SUSTAINABLE FABRICS
At FlowFit, sustainability is at the heart of everything we do. Our pieces are crafted from a mix of innovative materials that allow us to deliver beautiful designs with minimal impact on impact on the planet. We use regenerated polyamide, a
OUR STORY
At FlowFit, we’re driven by a passion for movement, style, and sustainability. Founded by Paula, who has spent nearly 20 years working with some of the world’s leading fashion brands, we are here to change the way women experience activewear. FlowFit was created with a
SHOP BY COLLECTION
POWERFLOW
YOGAFLOW
EASYFLOW
INTRODUCING POWERFLOW: Elevate Your Performance Empower Every Move
Crafted from regenerated nylon, our PowerFlow range empowers every movement, providing the perfect balance of support and style for your toughest workouts
From the blog
Join us for a special morning of movement, connection, and wellness in collaboration with Awaken London. Start your day with...
I created Flowfit to empower women through movement.
Join us for a special morning of movement, connection, and wellness in collaboration with Awaken London. Start your day with...
I created Flowfit to empower women through movement.